Girls taking part in a Gicanda football event

Gicanda · Rwanda

Talent is everywhere. Opportunity is not.

A grassroots identification platform designed to find, understand and connect the next generation of girls in football.

The platform

From local pitch to visible pathway.

Gicanda takes structured football, selection and storytelling closer to where girls already play—then connects standout talent to coaching, data, scouts and future opportunities.

For partners, it creates something equally rare: credible national grassroots access, meaningful player insight and a story worth being part of—not a logo attached to a one-day event.

2025 pilot

23districts reached
3age groups
1Kigali final
Nationalpathway ambition
01

Reach

Take opportunity beyond the usual urban and club networks.

02

Identify

Use consistent observation and selection across every location.

03

Understand

Build better player data, footage and development insight.

04

Connect

Create routes into coaching, clubs, scouts and long-term pathways.

A platform for meaningful partnership

Partners contribute directly to the player pathway.

Gicanda is designed so partners can contribute what they do best and receive credible learning, stories and relationships in return.

01

Talent & data

Support consistent identification, footage, analysis and player-development insight.

02

Technology

Test useful tools in a real grassroots environment and help close the visibility gap.

03

Storytelling

Tell a national story through players, places and possibility—with substance behind the content.

04

Pathways

Connect standout girls to coaching, clubs, education, scouts and wider opportunity.

Build the pathway

Help take Gicanda across Rwanda.

We welcome aligned football, technology, media, research and investment partners. You do not need a finished proposal—start with the opportunity you see.

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